The gems on Beautyworld’s tiara


Taking over from the previous post, today I will introduce you to a legendary scents manufacturer and reveal you the brands and products I came across with in Beautyworld 2013 and in my opinion they have the potential to fully satisfy your sense of aesthetics and shine brightly in the world of perfumery the following years.


Love from first sight is a rare phenomenon, during which all lights around you and your subject of interest fade out, inexplicable joy showers you over and the sense of “I finally found you” race the adrenalin in your veins, making your heart beat faster and faster.

Who can describe this type of love, better than the one who has experienced it?

It was that very moment when my eyes locked on RPL’s booth. It was the simplest, yet the most comprehensive of all.


The charming Mr. Rupert Peter Landendinger, Managing Director of RPL, posing with the Maison’s creations

RPL is a perfume company specialized in perfumes and home fragrances and is based in Copenhagen, Denmark. Rupert Peter Landendinger, a Communications professional, an aristocrat, traveller and bon-viveur, created RPL two years ago, with the vision of expanding the company’s presence worldwide. Bold fragrances, attention to detail, fine quality and sleek designs can only describe part of what the products are about. The other part is a very personalized experience, upon discovering each and every scent. The juices carry the signatures of Pierre Bourdon and Phillip Bousseton, creators of celebrated perfumes such as Dolce Vita Dior, Davidoff Cool Water for women, Yves Saint laurent Kouros, Jil Sander Sun for women, Serge Lutens Feminite du Bois, Van Cleef & Arpels Tsar and many many more…

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The Maison’s regal “fleet” consists of masculine and unisex scents with a feminine touch to them. The products range from eau de parfum, eau de colognes and body care products to home fragrances, candles, diffusers, leather goods and the very smart scented tubes, used in hangers for lightly scented and always fresh clothes.


You can find RPL’s creations in their online shop. For more information visit their frequently updated website You will find events and tradefairs meetings calendar and many delightfully artistic surprises!


The spell is broken. The truth is restored.

Rouge Bunny Rouge, a poorly represented and promoted in the UAE up to now brand, is back to assert the place it deserves in the local drawers. The extravagant coming back is not based on another make up launch, but a promise to journeys…. A majestic set of perfumes’ collections!


The sweet yet dynamic and witty Founder of the brand, Alexandra De Montfort, toured me around her own creations.

Rouge Bunny Rouge launched last October three fresh perfumes: Lilt, Chatoyant and Vespers. All the scents were originals and I cannot recall anything I can compare them to. Those who know me well, are familiar with me saying how much I dislike light, fruity perfumes. Paradoxically, the world stopped when I sniffed Lilt! In a blink of an eye, I found myself on my pink-white bicycle, I used to ride when I was 9, under my grandmother Ioanna’s fig trees, in Naxos island. The fruity and flowery transition from fig to peach and violet and the beautifully paired musk and vetiver, “brought me back” to the exhibition center softly. This little time machine entered honourably into my shopping list.


Madame De Montfort explained me that three more unisex perfumes will be launched on September. Embers, Silvan and Cynefin.  The crystal masterpiece in the picture above, will be an alternative, opulent packaging for the new fragrances and will be available in Russian market. Needless to say that I was keeping Embers’s blot on my nose throughout my visit, trying to absorb as much as I can from this beautiful woody-oriental juice.

From highly pigmented makeup to beautifully created scents, Rouge Bunny Rouge matches with a particular word in dictionaries: satisfaction.

Visit for more information.


Mdme Alexandra De Montfort, Mastermind behind Rouge Bunny Rouge and I


Rooming around the “Elements”, a venue dedicated to niche perfumeries, I came across a very unique brand and concept. What magnetized my glance, proved to be pleasure for my nose!


These creations are fruits of collaboration between Joya and ceramic artist Sarah Cihat. I anoint King of the showcased range, the Giroflee Black Porcelain candle. Exotic flowers, musk and cedarwood, compose the intoxicating scent by Joya and Herve L. Leroux.

For more information and on line shopping visit

The stardust of Beautyworld 2013

This might be a late post, however spending unexpectedly the whole month of June in Kuwait, without my notes and laptop, and with limited access to Internet, kept me unable to post my insight on Beautyworld Exhibition 2013, in Dubai.

I feel proud to have attended all Beautyworlds in Dubai for 6 consecutive years! I was there to see the pavilion getting shrinked by size and participation (specially in 2012), I was there to see French and British participations standing tall, glorious and mighty and I was there to see them getting minimalistic, convenient and smaller year by year. I was there to see Spain getting a “scholarship” from European Union for their presence in the exhibition and I was there to witness Greece’s participation minimized to only one. Turkey and China hold a big share in the market and every year I see them expanding booth by booth. As every year, the exhibition was held in Dubai World Trades Center, from 28-30 May 2013. In this first part I will take you around with me, showing you bits and bobs from the region’s most visited and extensively advertised beauty and cosmetics exhibition… Beautyworld.

Dubai World Trade Center


Mythos is a Greek company with a holistic concept, amazing packaging and fresh products. They aim to make a dynamic entrance in the local market, especially in pharmacies and spas.


Madi International is a colossal trading company, for this part of the world. Madi is responsible for importing and distributing internationally acclaimed brands to Kuwait, UAE, Saudi Arabia, Qatar, Lebanon. Their portfolio include Wella, Esthederm, Essie and many many more renown brands.


Burning incense in Mumayz, Saudi perfumes.


Is TIGI making hair growth products too?


Cinere is a London-based cosmetics company; manufacturing and selling affordable skin and hair care products, highly concentrated in natural ingredients. Cinere representative was kind enough to give me testers of their cleansing milk, anti wrinkle cream and tinted sunblock spf50, to try. He stressed out the fact that Cinere uses only pure ingredients, avoiding petrochemicals. I tried out the products, while I was in Kuwait, and I was quite pleased with them. The tinted sunblock was the star of the range. All products had light floral scent and thick consistency. You may find more information in



Smell and Smile is a perfume company based in Dubai. The owners, two Syrian businessmen, hosted me and discussed with me everything about perfumes. They are selling and mixing their precious oils -some of which I tested- to perfume houses in the region. I found particularly intriguing the Sahara and Khawaneej oils, which I mixed them on a blot and on my skin. The result blew me off! A rich, woody, truly Arabian blend that lasted for more than 24 hours! Smell and Smile had set a highly informative booth, containing the ABC basics of perfumery. Materials were classified by family and a big chart divided and arranged by kind every masculine and feminine perfume sold in market. Talking about personal blending, the successful duo suggested adding oud, sandalwood, musk and amber notes to ensure longevity of a perfume and letting the blend to set for 2-3 days. If you wish to contact them, you will find them in Garhoud area, Dubai. Their contact number is 00971-4-2832211 and their email is


Lashes, lashes, lashes! Plus nail accessories.


Lash extension laboratory.


This is Nick, from “hair by Becca” booth. Rebecca Smith is Nick’s sister and Managing Director of hair extensions brand “hair by Becca”, which is based in Bahrain. I found their hair extensions’ quality of hair is impeccable, application was easy and practical and the result natural looking. For more information and availability check or email to

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Didn’t you fall in love with this smoking gun?


Hair technicians under heavy duty…


Middle East is all about make up!

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Sheida cosmetics undoubtedly grabbed my attention more than any other Turkish booth I visited. The reason is their innovative for the Turkish and Middle Eastern markets products. Even through kohl powder was popular since many centuries back in this part of the world and is now fast selling in the West after Guerlain introduced it first, it is always good to see new interpretations of it. Sheida produces kohl powder in 10 different colours, rich in pigment and ensured longevity.  Digging their treasures, I found out another similar to Guerlain launch, the La Vie en Rose shimmering powder. It can be used on hair, face and body, adding sparkle to the total outfit. For more information and availability check


Nail stickers for lazy ladies…

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Packaging manufacturers for perfumes. Do you recognize any of your perfumes?


Pielor cosmetics can be found in Carrefour Middle East. Highly recommended: the Tunisian Amber and Arabian Oud shower gels. They last on skin all day long!

27.Simona and Constantino on the far right, representing Euro Trading perfume. The company is based in Milano and Padua, Italy and is a perfume manufacturer. Notice the glass diffuser, containing an orange juice right in front of them. It is an exclusive neroli blend and this is what draw me closer to their booth. being more than 5 meters away!!! I will definitely chase this product upon release. For more information visit

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Keep looking this space for the second part of these series: Beautyworld star brands that worth extra attention!